PurCity ApS is a Danish based company founded on March 2016, aiming to improve the human’s quality of life by purifying Air and Water in cities. 

Morteza Ghorbani Eftekhar, Founder and CEO of PurCity is the person behind the Company’s invention. He has born and raised in a city (Tehran-Iran) that has one of the highest world records for air pollution. 

During his childhood, one of his best friends got long cancer due to the high level of air pollution and passed away, which that significantly affected him. 

After that unfortunate tragedy, he has always had the ambition to find solutions for this problem and had several different ideas that led him to startup PurCity. 

Morteza Ghorbani Eftekhar
Founder & CEO

An engineer with boundless creativity (23 registered patents and several top international awards for innovative products). 

Morteza is an Impact Entrepreneur and Smart City as well as air and water purification expert with unlimited passion of creation and 20+ years in product design and development. 

Mohammad Ghorbani Eftekhar
Co-Founder & Project Manager

Highly experienced and talented engineer that has so far has been implementing over 234 facade projects in Iran-Tehran. 

Nassim Bashokouh
Sustainable Designer

Designer & expert within sustainable architecture, a university professor and +8 years of experiences in architectural and sustainable design

Morten Hansen Pankok
Business Partner

Visionary Experienced Entrepreneur and Executive that has his own consultancy firm in the Experience Economy space. Over the years, he has helped numerous large and small companies develop their businesses using customer and experience based innovations tools, including global companies like Carlsberg and NCC, and large media corporations like Politikens Hus. 

PurCity’s proprietary technology, which led to startup the company is a smartly designed multi-functional construction panel (GapS) that will be installed as an exterior building facade (substitute to aluminum composite panels) enabling air purification through natural ventilation, adding extra thermal and acoustic insulation, and which can be cleaned automatically using rain water and a smart maintenance system.

After years of hardworking with an experienced and dedicated team, PurCity, has become one of the most successful startups in Denmark, which is expanding globally. 

The current focus of the Company is to expand into related global markets.

Business to Business (B2B/B2G)

PurCity is considering establishing a licensing and consulting business model where the design is licensed to strategic partners in return for royalties, while the main control unit will be manufactured by PurCity in Denmark. 

PurCity will also sell consulting services when setting up manufacturing with partners. 

This is expected to make the business model extremely scalable.