Overview & Story

PurCity ApS is a Danish based company founded on December 2017, aiming to improve the human’s quality of life by purifying Air in cities. 

Morteza Ghorbani Eftekhar, Founder and CEO of PurCity is the person behind the Company’s invention. He has born and raised in a location that has recorded as one of the highest Air pollution cities in the world. 

During his childhood, one of his best friends got lung cancer due to the high level of air pollution and passed away, which has significantly affected him. 

After that unfortunate tragedy, he has always had the ambition to find solutions for this problem and had several different ideas that led him to startup PurCity. 

Morteza Ghorbani Eftekhar
Founder & CEO

An engineer with boundless creativity (23 registered patents and several top international awards for innovative products). 

Morteza is an Impact Entrepreneur and Smart City as well as air and water purification expert with unlimited passion of creation and 20+ years in product design and development. 

Mohammad Ghorbani Eftekhar
Co-Founder & Project Manager

Highly experienced and talented engineer that has so far has been implementing over 234 facade projects in Iran-Tehran. 

Nassim Bashokouh
Sustainable Designer

Designer & expert within sustainable architecture, a university professor and +8 years of experiences in architectural and sustainable design

Act Locally, Purify Globally

PurCity’s proprietary technology, which led to startup the company is a smartly designed multi-functional construction panel (GapS) that will be installed as an exterior building facade (substitute to aluminum composite panels/glass facades) enabling air purification through natural ventilation, adding extra thermal and acoustic insulation to the building, which can be cleaned automatically using rain water and a smart maintenance system.

After years of hardworking with an experienced and dedicated team, PurCity, has become one of the most successful startups in Denmark, which is expanding globally. 

Business to Business (B2B/B2G)

PurCity is considering establishing a licensing and consulting business model where the technology is licensed to strategic partners in return for royalties, while the main control unit and specific materials e.g. chemicals, control system, will be manufactured through PurCity’s head quarter.