PurCity is a Danish based company founded on March 2016, aiming to improve the human’s life quality by purifying Air and Water in cities. 

Morteza Ghorbani Eftekhar, Founder and CEO of PurCity is the person behind the Company’s idea. He has born and raised in a city (Tehran/Iran) that has recorded as one of the highest air pollution cities in the world. During his childhood, one of his best friends got long cancer due to the high level of air pollution and passed away, which that significantly affected him. 

After that unfortunate tragedy, he has always had the ambition to find solutions for this problem and had several different ideas that led him to startup PurCity. 

PurCity’s proprietary technology, which led to startup the company is a smartly designed multi-functional construction panel (GapS) that will be installed as an exterior building facade (substitute to aluminum composite panels) enabling air purification through natural ventilation, adding extra thermal and acoustic insulation, and which can be cleaned automatically using rain water and a smart maintenance system.

GapS was developed and tested several times in collaboration with Denmark’s Technical University (DTU). Results came out amazing, 3 to 4 times more efficient than what was expected. Since, the GapS cleaning system is supported by a smart maintenance technology and NO energy is required.

Now, after 2 years of hardworking with an experienced and dedicated team, PurCity, has become one of the most successful startups in Denmark, which is expanding globally. The current focus of the Company is to expand into related markets such as China, India and USA by highly efficient air purification units in different scales.

Finally, PurCity using its patent pending technologies into a smaller, more compact and smart air purification units with a simple installation and using high technology to easily control and maintain itself. 

Air2City is one of those ground breaking products.

Business to Customer (B2C)

In order to affect the people’s life even more directly, PurCity is offering very high quality, smart and efficient indoor air purifiers (Air2pure) that improves the air quality at highest level in your homes/offices and will be lunched soon on kickstarter.

Business to Business (B2B/B2G)

The Air2City is one of PurCity’s proven technologies to be extremely flexible in terms of application scenarios, from indoor, underground parks or parking garages, various urban furniture up to the industrial environments.

This multitude of applications entail different value propositions, business models, and customer types, from Business to Business (B2B) to Business to Consumer (B2C) and Business to Government (B2G).